The recent FOOD SERVICE MANAGEMENT MARKET REPORT for 2018 looked at what factors are influencing businesses investing in the sector.
Results of a survey indicate that time-poor customers are seeking greater convenience and healthier options. Street food has become the trend most identified by companies, while meat-free eating was identified by over half of respondents, compared to just 10% of respondents last year.
Technology continues to shape and change the industry, reflecting both the customers evolving demand for flexibility and speed and the companies’ focus on productivity gains. Respondents were asked which technologies had benefitted their business in recent years, and which they expect to do so in future.
Mobile payment has been the key customer-facing technological driver in recent years, while e-learning for staff has been the key driver of internal productivity. Going forward, in-app payment solutions and online ordering / booking are the technological changes most often identified by companies.
Important to Companies in Recent Years:
Important to Companies in the Future:
It is very clear from the findings that having your own Online and Mobile App Ordering will be an important part of managing and growing your business, allowing you to interact with your customers on many different levels whilst minimising your costs, improving competitiveness and maximising your profitability.
For more information on how App4 can provide you with a complete solution for your food business, including online ordering, mobile payments, booking, customer database, loyalty scheme and digital marketing such as push messaging, email, Facebook and other social media channels, call us on 01332 742514 or click here for a call back.